HR BRAND REFRESH

I partnered with our Human Resources team to create a cohesive visual identity and communication system that helped employees better understand and engage with important updates.

CLIENT | CRC Companies
MY ROLE | Designer
DURATION | 6 Months

Problem + Goals

  • HR communications often reach employees during important or stressful moments, such as open enrollment, benefits changes, or major policy updates. At CRC, these messages lacked a consistent visual language, resulting in information fatigue and lack of clarity regarding required actions.

    HR needed a clear, recognizable system that could bring structure and consistency across communications without feeling corporate or impersonal.

Role + Approach

  • I co-led the HR Brand Refresh, partnering with my manager and HR to turn their goals into a clear, reusable communication system.

    Rather than creating one-off assets, I focused on building a flexible set of icons and templates that HR could apply across digital and print collateral, helping employees quickly understand important updates.

Key Deliverables

  • HR Logo

    Concept is rooted in connection, collaboration, and a people-first ethos. The three linking figures in the logo represent the three primary pillars of HR communications: Talent, Culture, and Benefits.

  • Icon System

    These icons serve as visual signifiers, allowing employees to immediately categorize communications under Benefits, Talent, or Culture.

  • Gmail Templates

    Email templates for company-wide or individualized HR updates. Includes a gradient that serves as a consistent background for all email HR communications and ties in the light blue and navy gradient in the Human Resources logo.

  • Mailers

    Two printed mailers supporting important benefits updates, including Open Enrollment and medical ID card changes.

Impact

HR now has a consistent, reusable communication system

Reduced cognitive load for employees by establishing a visual shorthand for different types of company updates.

Elevated the HR brand's internal perception, shifting from a 'corporate' tone to a people-first, accessible identity