COMMUNITY ENGAGEMENT WEBSITE
Developed a community engagement platform for a real estate developer, prioritizing accessibility and stakeholder transparency through custom functionality.
CLIENT | CRC Companies
MY ROLE | UX Designer
DURATION | 2 Months
Context & Challenge
The Community Engagement Website is an interactive forum designed to keep community members informed about ongoing pipeline projects. It serves as a central hub for updates, fostering transparency and engagement between project teams and the public.
As the previous website was scheduled to be decommissioned, a new solution was needed; one that would not only replace the outdated system but also improve usability and encourage community participation.
I built the new site in Squarespace, incorporating features tailored to the community's needs. This included real-time project updates, interactive forms, polls, and newsletter subscriptions, all aimed at making project information more accessible and fostering direct communication. By streamlining navigation and enhancing engagement tools, the new website encourages more active participation and ensures stakeholders stay informed.
OLD WEBSITE
Solution
NEW WEBSITE
Key Features
The website goes beyond conventional project update platforms by fostering a collaborative environment where community members can…
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Read About Each Project
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Sign Up for Project Updates
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View Project Updates
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View Helpful Links and Documents
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View Frequently Asked Questions
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Share Ideas
A Uniform Deliverable
By utilizing a standardized component library, including custom buttons, tabs, and accordions, I ensured a cohesive brand identity across the platform. This systematic approach not only facilitates intuitive navigation but also guarantees a fully responsive experience across desktop, tablet, and mobile devices.
The redesign directly impacted engagement, resulting in 200+ new community subscribers and providing the development team with a direct line of communication to key stakeholders